Backpack Kid net worth is an inspiring story of how social media fame can translate into substantial digital earnings. The teenage dancer and internet celebrity Russell Horning gained massive popularity in 2017 when a video of him dancing with Katy Perry at Saturday Night Live went viral online. He quickly expanded his brand to include music releases and public appearances. Today, he has amassed a global following of more than 3.7 million fans on social media platforms like Instagram and TikTok.
His burgeoning following prompted him to start a YouTube channel, where he shares a variety of content such as reactions, vlogs, and even cooking reels. The channel has over 14 million views and a strong engagement rate of 6.40%. On Instagram, he has 1,397,258 followers and an average of 89,367 likes per post. His 924 uploads feature a mix of topics including cooking videos, comedy sketches, and promotions to new songs, sometimes complemented by intimate pictures.
The boy has also made waves in the music industry by releasing original songs like “Drip on Boat” and the Backpack Kid EP. He has also toured with Katy Perry and has made several other television appearances. He continues to expand his influencer profile and is raking in the money through deals with telecommunications companies and other brands.
The teen lives in Atlanta, Georgia with his sister Jill and parents Ricky and Tammy. He does both traditional and online schooling to balance his growing career in the entertainment industry. He has kept his personal life away from the spotlight and is not known to have a girlfriend at present.
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